Authentic Expression + No Pressure

You won’t feel the slightest bit of pressure to post a certain kind of content. Or to bend over backwards (and compromise your integrity) to please some algorithm.

You get to use this time to deepen your authenticity. To build on the foundation of who you are at your core. To truly express yourself from a place of genuine excitement, one-of-a-kind originality, and a pure love for the world, along with your unique ability to create whatever you want in it.

A Skill for Life

You develop the habit of forming what is easily one of the most important skills in life.

Self Discipline

Along with confidence, self-discipline is one of those essential traits that can take you anywhere in life. It can open the door to so many opportunities that you never even thought were possible for you.

It's the kind of trait that makes ANYTHING you commit to in life SO MUCH easier! It turns you into such a well-oiled machine that the only thing that can stand in your way and keep you from reaching your goals is time.

Which in turn makes your success inevitable.

It's no longer a question of "IF" you will reach your goals, but instead "What will you do when that fated day arrives?".

Exploration and Discovery

You get to try out a wide range of things that interest you without having to commit to any of them. The early days are a playground for you to dip your fingers in everything and see what you come out loving the most.

You don't have to slap any label on yourself and immediately limit what it is you want to create. You can jump from one topic today to a completely different one tomorrow and never get penalized for it.

Experimentation, learning, trial and error, following curiosity, accomplishing old dreams, remixing a classic, creating for the sake of it. Whatever you choose to do, you're free to explore any of your desires, free of judgment.

You Get Your First Draft Out (of the Way)

After you've started to form your community:

For the topics you really love, you always have the opportunity to create an updated version of it or branch out into more nuanced areas that you didn't have the time or expertise to cover earlier.

You can revisit it from a new perspective and see how much your style of thinking has evolved since then. Or you might even come to realize how great the content you were creating in your early days actually was (so much so that it still holds up as an amazing piece of work today).

Time Capsule and Progress Tracker

This is also a great way for you to look back and see how you’ve spent your days. To see how you’ve diligently spent so much of your time working towards the things that fulfill you the most.

You'll have a collection of content you could look back on and be proud of yourself for creating.

You can think back on all the struggles you faced. How much you absolutely dreaded it at the time and how you didn't see a way through. But in the end you overcame them, and that's brought you to where you are today.

During this time you work to paint for yourself a clear picture of the journey you've been on, and because of the bread crumbs (i.e. amazing content you create) you leave along the way it's immediately clear to you just how much you’ve improved over such a short period of time.

It's like having a visual representation of your improvement charted on a line graph steadily climbing upwards as you continue to progress to higher levels of greatness.

Honing Your Process

You get the time to develop your own creative process and to figure out the workflow that suits you the best.

For example:

  • Where do you like to create?
  • What time of day are you most productive?
  • What are your favorite sources of inspiration?
  • What tools, applications and software do you enjoy using the most?
  • How do you order tasks (small wins first? Or do you knock out the most difficult items)?
  • Do you have a preferred session length?
  • What motivates you the most?
  • How do you like to spend your breaks?
  • What kind of environment do you need to help you stay energized and focused?

You get to build a routine for yourself that's custom tailored to your exact preferences and desires.

You have the time to learn about all the basics, as well as touch on the more intermediate and advanced things that really help you to optimize your process and naturally allow you to scale and reach more people. Enabling you to make a larger impact on the world. The kind of impact that you've always dreamed of.

Nobody Has to Know

Not a single soul in your personal life needs to know what you’re off creating. This gives you the freedom to go out there and make whatever it is your heart desires.

Worrying about what others think of you and imagining the judgments they may have of the content you create, only limits your potential to grow and freely express yourself in the world.

All it does is pile onto a number of different roadblocks that are already present in the growth process.

Just like nobody needs to know what you had for breakfast today, nobody needs to know what empire you're off creating.

Compounding Benefits

You can go off building an insane backlog of great content, as well as other ideas you (privately keep track of and) want to later explore. This gives you’re future audience a whole storehouse of valuable information to dive into. You can always point them to this massive library of content whenever it's relevant.

If you want you can even repackage some of your content in a variety of different ways so that the work you put in today could easily end up benefiting you well over 5 years from now.

You can develop your craft so much in this time, that the moment others do discover you. It just ends up looking like you skipped the beginners phase entirely.

Clarity

You gain so much clarity from creating without an audience. Not only on what topics you enjoy the most. But on you as a person.

How capable you are, self disciplined, hardworking, your ability to acquire new skills, your consistency, resilience, creative voice, internal drive, problem solving, adaptability, patience, preparedness for when opportunity comes your way (as well as all the things you learn from "honing your skills" (the section above).

Like learning to present in front of an empty crowd. You get all your mistakes out of the way while no one is watching.

You're even afforded the option to pivot if you have a change of heart, and the best part is you’re not going to be hurting anyone (leaving them feeling sad they no longer resonate with being in your world) because you're still in your discovery phase and you don't have a million different eyes on you at the moment.

Just Start

Ultimately, by just starting, you're able to hone in on what it is you really love to create. You familiarize yourself with the best tools that help you make whatever it is you love. You aren't encumbered by a single ounce of judgment or pressure from any outside forces. You have as much time as you need to learn, grow, and completely revel in the process as you explore all the things that light you up the most.

And crucially, you are able to develop the self-discipline it takes to consistently deliver the work that's needed to make a lasting impact in the world. When you're constantly creating high quality content that you deeply care about, 10 times out of 10 the benefits you gain will completely eclipse anything you could have ever imagined.